Economic crisis is not the cause of business collapse

Many businesses today have been brought down not only by the global recession but also by mismanagement. It is not in order to assume that the global economic crisis should only be working against your business. Many managers who are failing today are blaming the bad economic conditions for their poor performance. A good business manager should be able to look for effective ways of handling a bad situation and getting the best out of it.

One of the most deceiving business ideas is that by putting your eggs indifferent baskets, you are going to be successful. Most of the managerial trainings include what is commonly called ‘portfolio management’. This theory supports the idea of investment diversification. This is why managers think that during bad financial moments for the business, they need to diversify their investments in order to reduce the risk of losses. This may not be a solution if the management style is wrong. A poor manager will still fail even in a diversified portfolio.

Many are left wondering about what they should do if diversification is not working. The truth is that diversification should only be left for those who are not sure of making it in one line. Instead of diversifying your investments, you should be thinking of specialization.

You should be looking for the best business strategies that can make you a king in your line of operation. Unfortunately, many business managers view success as only retaining some profits for the business. Very few people are endeavoring to be the most outstanding businessmen.

Tuesday, August 25, 2009

World economic crisis- nuggets for recovery


Everyone has felt its impact. When it began, we all felt as if it would be eternity but now individuals, small businesses and big companies are putting themselves together and looking forward for good times in the near future. This is where the common saying ‘if you fail to plan, you are planning to fail applies’. I want you to know that if you are not careful today, you may as well fail to realize when the full economic recovery comes. Understand that this may cause you to continue making loses while other businesses are experiencing a breakthrough.

You must begin thinking of how you will place yourself in a position to begin enjoying economic recovery now. It is time to go out and do business even more than before the crisis. Anyway, you must begin by restructuring your business to fit into the current economic environment. This is done by identifying what your business needs most. For example, there are businesses which have not been having enough staff with the intention of cutting down costs. This has led to great inefficiency. Anyway, it had also its advantage of making sure that the business survived the recession. So go on and add a few most wanted staff.

You marketing campaign must also be one of your priorities. Please note that consumer priorities, tastes and preferences may have changed during the recession. You therefore need to establish what they want now. A simple market research will help you establish this. Find out what they are using now, their location and the availability of such products.

Tips for Market research


Market research is aimed at exposing you to the various elements in your business environment. Market research should help you come up with strategies that will accelerate your business towards increased profits. Many people find themselves in a fix because they know the importance of a market research but do not know how or what should be measured.


Whenever you go to the field, you must be ready to relate your products, price, place and promotion. These are the four fundamentals of marketing. Market research therefore helps you to know how these four concepts interact in the real environment. It therefore means that they are the basic areas which your research must cover. You are simply supplementing what you know from theoretical knowledge with practical issues on the ground. This forms the major reason for market research.


The first thing to think about is your product. You must establish what kind of products will do well in the market. It is important to study what your competitors are providing and think of ways to improve on the products. Always remember that your business exists to satisfy your clients’ needs and therefore you must give whatever they want.


As you study price, you must establish how much would be appropriate for your customers. Remember that your products should also sell for a price that brings some returns for your business. This calls for a proper balance that pays for both your business and the customer.

Next, establish the success possibilities of the place you intend to operate in.

Developing a good business image


Consumers are generally obsessed with company image. They tend to buy more from the companies with the best reputation. They love shopping from malls that carry a good name and will stop over to see what the latest designs on stock are. However, a good business name only comes through a rigorous campaign for your business. In contrast, many company managers see such campaigns differently. In fact most businesses are not particularly concerned about their business image. They see it as a tertiary need: something to just make the owner to feel good and has no financial gains. This is probably why such kind of attitude makes them struggle to inject more on other marketing strategies.


It is time that businessmen and women change their perceptions of public image. You need to understand is that the way people’s perception could leave a lasting impression on their minds. It takes a very short time for a client to form an opinion of a business and it is primarily based on how he/she perceives it. This goes a long way to dictate whether they will prefer your goods or services or those of your competitors.


Of course, you cannot show up in a marketing session carelessly dressed and expect to win a client’s attention. It will only make them ask ‘if he/she does care enough to make a good first impression, how good can the products he/she is offering be? You could have products that may not be up to standards but if your business has a good image, you may end up making unexpected sales.

Life success: lessons that you must learn.


The world today needs people who can ‘think outside the box’. I have recently discovered that there is always an opportunity for everyone to write history once in a lifetime. You only become influential and successful only when you discover your opportune time to write history and work on it. Even the most successful businessmen and women will confirm to you that thou they may have traded for a long time, a timely business deal emerged that sealed their business success.


Consistency is one essential character of world’s leading success stories. If you consistently do something, your breakthrough will eventually come. Remember that nature is designed to reward the consistent. But this reward will only be great if you realize the advancement moment.


Business marketing strategies may not work for your business as they have done for others. This is because your competitor’s success may be your downfall. But you must identify what works for you and do your best. Believe that by doing it over and over again; you will eventually emerge with outright success.


Everyone who wants to climb to the top of the success ladder must believe in him/herself. There is no success that comes knocking at everyone’s door. You must work for it. This is not possible for cowards and people with great inferiority complex.


It goes without say that success comes to those who have identified their in born abilities towards a particular course. Michael Jackson became a king in the music industry by identifying his music potential. I will therefore be right to propose that they are so many Michael Jacksons who are struggling to make ends meet in other professions like medicine or engineering.

Life and Business after the economic crisis.


Three years ago most businesses were at the top of success. Then, customers loved shopping and spending long hours in shopping malls. Above all, cash flow was at peak and accessing any kind of credit was easy. Of course, easy cash flow openned doors for more business since finances were readily available.

Since the beginning of the world economic crisis, it is only a few months ago that many businesses were able to design strategies to contain the situation. Interestingly, other businesses are closing and more others struggling to survive. Anyone trying to convince businessmen that they will ever smile and enjoy business again seems to make a deadly mistake. However, the truth is that you will definitely determine how life will be now. You preparedness today determines your success tomorrow. Few months from now, businessmen and women will be laughing all the way to the banks.

Your energy and compassion needs to be seen in your determination towards recovery. Thou the economic crisis may have claimed your business a lot of money, your recovery is certain, only if you put down strategies for quick business revival. Unfortunately, very few individuals and companies are taking the initiative of coming up with deep convictions for recovery.

Please note that you could begin enjoying economic recovery even before the end of the worldwide crisis. But this is not automatic; there need to be laid down recovery initiatives. You need to begin coming up with suggestions that could lead to business and personal financial revitalization.

Financial management- personal and business level.


Going through the financial crisis, either at a personal level or in business is one of the most disturbing experiences. It is hard seeing your highly prized possessions or business property that you have worked for along time, being disposed to keep you or your business going. Financial crisis is usually painful as you see your status in the society taking a nosedive, while the people expect you to continue with your position with the money you do not have. Anyway, such kind of misery and pain should leave you a much stronger person and not heart broken.

Many financial crisis only comes because of lack of plan or those which are fragile and cannot sustain your needs. Those who do business face a great risk of failing dramatically especially during economic recession thou those in employment are not totally invulnerable. All that one needs to understand is that financial planning forms a major part of our day to day life and dictates who we become and what we can do in the future.

At a personal level, it will be sad to see someone who retires from a luxurious corporate life full of holidays in the best resorts in the world to lack stricken life. This is where many understand that they had not planned their money well during their working years.

For those in business, it is more frustrating to see organizations laying off most of their staff to try and cut down on costs. One would wonder why a global recession which only lasts for less than twenty four months should bring down a company that has existed for the last thirty years. How would you explain that except by seeing how bad the finances of that company were managed?

Breasts pains and the health implications.


Have you been experiencing some breasts pains? Is it associated with cancer? Of course breast cancer is a threat to every woman that exists in the world today. Most women will always wonder what the breast pains they are experiencing imply and pray that they are never associated with breast cancer. The truth is that many women experience this kind of pains although most are not life threatening. This does not mean that one should just ignore such pains.

It has been known for a long time that this kind of pain is normally associated with the menstrual cycle. The pains begin almost immediately after ovulation and amplify its intensity until the beginning of menses. After this it slowly disappears. Mostly, cycle related pains affect both breasts.

Other factors can also cause these kinds of pains. Such factors include infertility drugs administered to women and some oral contraceptives. This simply suggests that you must know what exactly causes the pains that you are experiencing. One thing to note is, unlike cycle related pains, other factors cause pains in one breast only but at times crosses to the other.

The size of the breasts has also been linked to non-cyclic breasts pains. Women with large breasts may experience pains that are related to the size of these organs. This kinds of pains is occasionally accompanied by neck, shoulder and/or back pains.

It has been proved that low fat diets are good in reducing breasts pains. Relation therapy is also important. Care need to be taken because these pains may be related to other diseases like arthritis.