Economic crisis is not the cause of business collapse

Many businesses today have been brought down not only by the global recession but also by mismanagement. It is not in order to assume that the global economic crisis should only be working against your business. Many managers who are failing today are blaming the bad economic conditions for their poor performance. A good business manager should be able to look for effective ways of handling a bad situation and getting the best out of it.

One of the most deceiving business ideas is that by putting your eggs indifferent baskets, you are going to be successful. Most of the managerial trainings include what is commonly called ‘portfolio management’. This theory supports the idea of investment diversification. This is why managers think that during bad financial moments for the business, they need to diversify their investments in order to reduce the risk of losses. This may not be a solution if the management style is wrong. A poor manager will still fail even in a diversified portfolio.

Many are left wondering about what they should do if diversification is not working. The truth is that diversification should only be left for those who are not sure of making it in one line. Instead of diversifying your investments, you should be thinking of specialization.

You should be looking for the best business strategies that can make you a king in your line of operation. Unfortunately, many business managers view success as only retaining some profits for the business. Very few people are endeavoring to be the most outstanding businessmen.

Friday, July 31, 2009

A simple guide for business starters


Probably you want to start a business but you do not even know where to begin. One misconception that you can ever have is that they are people who were created to do business, while others were not. If there are people who are naturally businessmen and women, then you are simply one of them.


Some of the common questions people ask are how to start a business, which business to engage in, what to sell, when to buy, who to sell to, and all that goes on in business. These are important questions that also determine how one should invest. The world today offers many opportunities for business. There are generally two main areas where you could probably invest in, the service and goods industry. The services industry does not deal with tangible goods. Many investors have argued that this is the better industry and brings in more returns.

In starting a business, you need to identify a target group. Next, you must know what your target group needs. Then study the market and know how you can profitably provide these goods or services. Remember that you may not comfortably do this without beginning with a business plan.


When buying a product for resale, it is important to set objectives on why you are putting your money in the market. The probable reason is to supplement your income from the normal employment. You must have in your mind that your business can grow to the point of employing others. This means that you must identify a good business opportunity.

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