building a marketing team

Economic crisis is not the cause of business collapse

Many businesses today have been brought down not only by the global recession but also by mismanagement. It is not in order to assume that the global economic crisis should only be working against your business. Many managers who are failing today are blaming the bad economic conditions for their poor performance. A good business manager should be able to look for effective ways of handling a bad situation and getting the best out of it.

One of the most deceiving business ideas is that by putting your eggs indifferent baskets, you are going to be successful. Most of the managerial trainings include what is commonly called ‘portfolio management’. This theory supports the idea of investment diversification. This is why managers think that during bad financial moments for the business, they need to diversify their investments in order to reduce the risk of losses. This may not be a solution if the management style is wrong. A poor manager will still fail even in a diversified portfolio.

Many are left wondering about what they should do if diversification is not working. The truth is that diversification should only be left for those who are not sure of making it in one line. Instead of diversifying your investments, you should be thinking of specialization.

You should be looking for the best business strategies that can make you a king in your line of operation. Unfortunately, many business managers view success as only retaining some profits for the business. Very few people are endeavoring to be the most outstanding businessmen.

Friday, September 25, 2009

building a marketing team

Business marketers have a big role to play in the success of their departments. Whether the marketers are working for a small company or a large entity, good, solid marketing skills are the only ways for guaranteed business success. Even the businesses which have had achievements in particular brands, the need for updated marketing skills is most essential.

A good marketer needs to develop a relationship with the people he/she intends to sell to and the people he is working with. In the work place, you are a coach for your team of marketers. Of course, if they are comfortable with their coach, they will be comfortable doing their job and being there everyday.

A good way of coming up with an excellent marketing team is from the beginning. When you recruit new marketers, it is important that during their orientation, someone shows them how to do their job correctly. Remember that training them on how to do their job so that there is no room for confusion is an effort worth repeating. This also means that when a new policy is introduced in your business, you must ensure that all the employees are informed of the changes so that they can continue to do the good job. When you help your team to do their job correctly, this department will run smoothly and fewer mistakes will be made and thus enhancing the chances of success.

You must show some sense of encourage and set a good example and one of leadership and purpose. The team leader carries the team to success because he/she is the root of the team.