Guidelines on online marketing

Economic crisis is not the cause of business collapse

Many businesses today have been brought down not only by the global recession but also by mismanagement. It is not in order to assume that the global economic crisis should only be working against your business. Many managers who are failing today are blaming the bad economic conditions for their poor performance. A good business manager should be able to look for effective ways of handling a bad situation and getting the best out of it.

One of the most deceiving business ideas is that by putting your eggs indifferent baskets, you are going to be successful. Most of the managerial trainings include what is commonly called ‘portfolio management’. This theory supports the idea of investment diversification. This is why managers think that during bad financial moments for the business, they need to diversify their investments in order to reduce the risk of losses. This may not be a solution if the management style is wrong. A poor manager will still fail even in a diversified portfolio.

Many are left wondering about what they should do if diversification is not working. The truth is that diversification should only be left for those who are not sure of making it in one line. Instead of diversifying your investments, you should be thinking of specialization.

You should be looking for the best business strategies that can make you a king in your line of operation. Unfortunately, many business managers view success as only retaining some profits for the business. Very few people are endeavoring to be the most outstanding businessmen.

Friday, October 2, 2009

Guidelines on online marketing

The much anticipated fact that all businesses will one day turn online is almost a reality. This means that using the internet to do your business and earn while sitting at home has become much easier, reliable and hopefully cheaper. As a business person, you must therefore scale up your options to include interactive marketing online options. This will automatically catapult your business to the next level. In other worlds, a visionary business person should position him/herself in a way that he will enjoy the full benefits of online business.

One easy way that has proved to be an effective but affordable way of marketing is the use of e-newsletters. Such kind of letters should be linked to your website such that at a simple click your site opens. This is an extremely powerful strategy because it a relationship building tool which can turn strangers into friends and eventually into customers.

But you must understand that today, everyone is in a hurry especially when reading newsletters. This means that you must take into account the amount of time you expect a person to spend reading the letter. Therefore, try keeping it short and breaking each section into smaller, easy to read segments. This should also be accompanied by bold headlines which are eye catching and encouraging the reader to stop for a moment and think over it.

When doing online marketing, always remember to include a client who has achieved great results by using your products. Remember, it is more costly to lie. Try to be as realistic as possible.